6. The Flywheel And so now a key question, how are you going to grow? Because if you don't grow, you can't pay back your investors for their time or their money. If you don't grow well, then all you've done is book yourself a job. How are you going to grow? Well, we're looking for a flywheel. A flywheel is a heavy device that might take a little while to get it spinning, but once you started spinning, it keeps spinning. [00:00:39] And that's the goal. The goal is to create something for a group of people so that you can build a vibrant entity serving those you seek to serve without every day being a life or death sales mission. So there are several ways to approach this. Let me take you through a few of them. [00:01:03] The first one is pretty common. You figure out who your thing is for. You figured out how much it costs to sell one new customer. And as long as it costs you less to get a customer, then that customer is worth. You can do it again. That's why so many people hav...