九大創業增長原則:實現規模化增長(附英文原稿)
19min2020 NOV 24
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3. Assets
3.資產

 

And now it'stime for the next pillar, which is the idea of an asset. An asset is somethingyou own and easiest way to understand it is to think about what they were likea hundred or more years ago, back at the Dawn of when people thought aboutcapitalism. Imagine that you were in the business of making pins.
現在是下一個支柱的時候了,那就是資產的概念。資產是你擁有的東西,最簡單的理解它的方法是,回想一下100多年前,當人們想到資本主義的時候,他們是什麼樣子的。想象一下你在做别針。

 

In the old days,it used to take a talented pin maker an hour to make five pins. They were madeby hand. These are pins that you'd use to hold your shirt closed well alongcame the pin making machine. And if you bought a pin making machine, you couldmake 500 or a thousand pins in an hour. What that means of course, is if you'recompeting with the local pin maker, And you've got a pin making machine.
過去,一個有才華的制針師要花一個小時才能做出五個針。它們是手工制作的。這些是你用來固定襯衫的别針。隨著制針機的出現。如果你買了一個制針機,你可以在一個小時內制造5001000個針。當然,這意味著,如果你和當地的制針商競爭,你有一臺制針機。

 

There's nocompetition. You win. Your cost of making pins is so cheap. You can't help, butcome out ahead. Of the person who's busy making pins by hand, but a lot haschanged in the last a hundred plus years, as we have evolved our understandingof what an asset is. So an asset might be a machine like that pin makingmachine.
没有競爭。你贏了。你做别針的成本太低了。你幫不上忙,但還是走吧。那些忙於手工制作别針的人,在過去的一百多年里發生了很大的變化,因為我們對什麼是資產的理解不斷發展。所以一個資產可能是一個像針制造機那樣的機器。

 

About 15 yearsago, when my dad was running a hospital crib company in Buffalo, New York, mysister now runs it. He had some choices to make hospital cribs are made by bendingpieces of steel. There are lots of parts. They can go rusty. They all have tobe very different. This screws into this, this attaches to that.
大約15年前,當我父親在紐約布法羅經營一家醫院嬰兒床公司時,我妹妹現在經營著它。他有一些選擇,使醫院的嬰兒床是由彎曲的鋼片。有很多零件。它們會生鏽。它們都必須非常不同。這個旋進這個,這個附在那個上面。

 

And over time hebuilt up an inventory of lots and lots of parts. This is good because thoseparts are an asset. He can use them to make the next crib it's bad. Because hedidn't have a lot of flexibility. It was hard to design a new hospital cribbecause you had to look at the fact that your assets, the things that you hadinvested in, weren't going to help you with that new kind of crib.
隨著時間的推移,他建立了大量的零件庫存。這很好,因為這些零件是一種資產。他可以用它們做下一個嬰兒床這很糟糕。因為他没有太多的靈活性。設計一個新的醫院嬰兒床是很困難的,因為你必須考慮到這樣一個事實:你的資產,你投資的東西,不會幫助你的新類型的嬰兒床。

 

Well, what hedid was he invested in a million dollar laser cutter. This laser cutter wouldaccept plans at four o'clock in the afternoon. And when you got in at nineo'clock in the morning, there. Were all the screws and widgets and ratchetsthat you needed to start putting the thing together. It was a useful tool.
他所做的就是投資了一臺價值一百萬美元的激光切割機。這個激光切割機可以在下午四點接受計劃。當你早上九點進來的時候,就在那兒。是所有的螺絲,小部件和棘輪,你需要開始組裝的東西。這是一個有用的工具。

 

This assetleveraged the company and helped it move forward. So sure a machine is an asset,but what about that? Dentist who moves into a new town? What are her assets?Well, let's start with the degree she's got. Cause not anybody can do dentalwork in the United States to do dental work. You need to have a license and adegree from dental school that costs time and money.
這項資產為公司提供了杠杆作用,並幫助公司向前發展。所以機器肯定是一種資產,但那又如何呢?搬進新城鎮的牙醫?她的資產是什麼?好吧,讓我們從她的學位開始吧。因為在美國没有人可以做牙科工作。你需要有牙醫學校的執照和學位,這需要花費時間和金錢。

 

That degree isan asset. Something that can be put to work to help you get to the next level.What else does she have? Well, she has an office. That office is an assetbecause she's the only person who's allowed to use the office. And the thing isthat office is near my house. It's not a hundred miles from here, it's near myhouse.
那個學位是一種財富。可以用來幫助你更上一層樓的東西。她還有什麼?嗯,她有辦公室。那間辦公室很有價值,因為她是唯一被允許使用辦公室的人。問題是辦公室就在我家附近。離這兒不到一百英里,就在我家附近。

 

So that makesher a better dentist for me than somebody who's far away. She doesn't own thebuilding. She can't turn around and rent it to someone else, but she is payingrent every month and that rent gives her the right to have that asset, theoffice. What else does she own? Well, she owns that x-ray machine and thatlittle thing where they stick in your mouth that goes, and she owns all ofthose devices.
所以對我來說,她比遠在他鄉的人更適合做牙醫。她不是這棟樓的主人。她不能轉身把房子租給别人,但她每個月都要付房租,而租金讓她有權擁有那筆資產,辦公室。她還擁有什麼?好吧,她擁有那臺x光機,還有那個插在你嘴里的小東西,她擁有所有這些設備。

 

She's probablyin debt. We'll talk about that later to keep that stuff in her office, it'sreally hard to be a dentist without the tools. What else does she own? The mostimportant thing? The most important thing she owns is her reputation and herreputation. Changes every day, every time she sees a patient, every time shefollows up with a patient, her reputation changes.
她可能負債了。我們稍后再談,把那些東西放在她的辦公室里,没有工具,做牙醫真的很難。她還擁有什麼?最重要的事?她擁有的最重要的是她的聲譽和聲譽。每一次,她都會看到一個病人,她的名聲每時每刻都在變化。

 

If she doesn'ttake care of it, her reputation will decrease in value. If she invests in it,it will go up in value. Okay. It's getting a little bit more complicated. Whatare the assets that Twitter owns Twitter as a company that's worth billions ofdollars for smart programmers could write the code for Twitter.
如果她不處理好,她的名譽就會貶值。如果她投資它,它的價值會上升。可以。事情變得有點復雜了。作為一家價值數十億美元的公司,Twitter擁有哪些資產可以為Twitter編寫代碼。

 

In a weekend,the code base for Twitter is an asset in the sense that they can't run itwithout the code base. But the code base is not the asset that makes Twitterwhat it's worth. What about the URL? twitter.com. Yeah. Well, that's an assetbecause no one else owns twitter.com and owning that address.
在週末,Twitter的代碼庫是一種資產,因為没有代碼庫他們就不能運行它。但是代碼庫並不是使Twitter變得有價值的資產。網址呢?twitter.com.是 啊。好吧,這是一種資產,因為没有其他人擁有twitter.com擁有那個地址。

 

Like the dentistwith her lease makes it easier to find them, but the URL, the URL is somethingthat they could change over time. Now the real asset that Twitter owns is thefact that the community has decided to go to Twitter all at the same time thatthey are the center of a network. Being the center of a network is a new formof reputation.
就像牙醫和她的租約使找到他們更容易,但網址,網址是他們可以改變的時間。現在Twitter擁有的真正資產是,社區已經決定在他們是網絡中心的同時,使用Twitter。成為網絡中心是一種新的聲譽形式。

 

Building aplatform where you're the center of the circle.
建立一個以你為中心的平臺。

 

What otherassets can we own? Well, skill is a huge asset. The degree that dentist has isa signal that she made it to school, but skill is something that we haveinvested in and earn. And every day, each of us has a chance to develop newskills. So if you think about what are the assets, a
我們還能擁有什麼資產?嗯,技能是一項巨大的財富。牙醫的學位是她成功上學的信號,但技能是我們投資和賺取的東西。每天,我們每個人都有機會發展新技能。所以如果你想一想資產是什麼

freelance.
自由職業的。

 

Independentprogrammer owns well. They own their reputation because that's where the gigscome from. And their reputation probably comes from their skills, their skillscome from being on stack overflow, doing new projects, reading books,participating in the open source community.
獨立程序員擁有良好的。他們擁有自己的聲譽,因為這就是演唱會的來源。他們的聲譽可能來自他們的技能,他們的技能來自於在堆棧溢出,做新項目,閱讀書籍,參與開源社區。

Show me yourGitHub commits.
讓我看看你的GitHub提交。

 

And I will tellyou if you're a great programmer or not, that's a decision. And so when wethink about the pillars, we have already said, how big. We want ourorganization to be what scale is our elephant. Number two, we've thought deeplyabout who we seek to serve, but the people who are going to serve are going toshow up for a reason.
我會告訴你,如果你是一個偉大的程序員,這是一個決定。所以當我們想到這些支柱時,我們已經說過,有多大。我們希望我們的組織能成為我們的大象。第二,我們深思熟慮過我們要為誰服務,但是那些要服務的人會出現在我們面前是有原因的。

 

They havechoices. Someone needs a pin. Oh, well, I could buy a $5 pin made by hand or Icould buy a 5 cent pin. Beaten by a machine. Those are choices. The asset ofowning the pin making machine might make it more likely that someone who thinksall pins are the same. We'll go to the person with the pin making machine.
他們有選擇。有人需要别針。哦,好吧,我可以買一個5美元的手工針,也可以買一個5美分的别針。被機器打敗了。這些都是選擇。擁有制針機的好處可能會使那些認為所有針腳都相同的人更有可能。我們去找拿著制針機的人。

 

On the otherhand, the person who wants a handmade pin will shun the person with the pinmaking machine, the asset doesn't make it more valuable to them. And so thenthe decision about which assets, which assets to buy. Which ones to build,which ones to walk away from. And this is a spot where entrepreneurs often failbecause big companies don't think this way, big companies don't have the ownersmaking many of the decisions and big companies.
另一方面,想要一個手工針的人會避開擁有制針機的人,資產並不會使它對他們更有價值。然后決定購買哪些資產,購買哪些資產。哪一個要建造,哪些要離開。這是一個企業家經常失敗的地方,因為大公司不這樣想,大公司没有老板做很多決定,大公司也没有大公司。

 

It's a squadronof people who are just munching their way through the landscape. If. A newasset comes along and they can afford it and it will help them move towardtheir stated goal. They buy it, they lease it, they invest in it. They find away to get the asset
這是一個中隊的人,他們正大嚼著穿過風景。如果。一種新的資產出現了,他們負擔得起,這將幫助他們朝著既定目標前進。他們買,租,投資。他們找到了一種方法來獲取資產

 

and the publicmarkets reinforce this. If we look at the growth of a company like Cisco, whichran the board in modems and telecommunications for years and years, how didthey grow? The way they grew was simple. Every time a company came along thathad an innovation that was easier for them to buy than build.
而公開市場也強化了這一點。如果我們看看思科這樣一家公司的成長,它多年來一直在調制解調器和電信領域經營董事會,那麼它們是如何增長的?它們生長的方式很簡單。每一次一家公司出現了一個對他們來說更容易購買而不是建造的創新產品。

 

They just boughtthem. They bought them by giving them stock in Cisco. The math here is prettycompelling and it's pretty simple in order to buy a company, Cisco needs toissue shares. They issue the shares, but that dilutes the value for eachshareholder because the more shares there are. The less the company is worth.
他們剛買的。他們把思科的股票給他們買了。這里的計算方法非常有說服力,而且非常簡單,為了收購一家公司,思科需要發行股票。他們發行股票,但這會稀釋每個股東的價值,因為股票越多。公司價值越低。

 

And so to buy animportant competitor, it might've cost Cisco 1% of all the shares that are outthere to buy out the people who own the competitor. But if their stock pricegoes up 2% as a result of the announcement, then buying that company was free.Buying those assets was free because the stock market rewarded Cisco'sdecision.
因此,要想收購一個重要的競爭對手,思科可能要花掉所有股份的1%來收購競爭對手的所有人。但如果他們的股價因為這一宣布而上漲了2%,那麼購買這家公司是免費的。購買這些資產是免費的,因為股市回報了思科的決定。

 

By creating evenmore equity value than they had given away to buy the company in the firstplace. This leads to a ratchet toward monopoly, where assets are traded andacquired by companies that have figured out how to get the money to buy theassets. And so one, after another companies buy assets, Sometimes they buywhole companies.
通過創造比當初收購公司時付出的更多的股權價值。這就導致了壟斷的棘輪效應,即資產由那些已經想出如何獲得資金購買資產的公司進行交易和收購。因此,一家又一家公司購買資產,有時他們會收購整個公司。

 

Sometimes theybuy patent portfolios. Sometimes they buy machines. Sometimes they licensesomebody who has a reputation. I don't know if you're wearing eyeglasses rightnow, but if you are, the odds are, they were made by a company in Italy, Milancalled Luxotica. You've never heard of Luxotica, but you may have heard of thebrand on the side of your glasses.
有時他們會購買專利組合。有時他們買機器。他們有時有個有執照的人。我不知道你現在是否戴眼鏡,但如果你戴的話,很可能是意大利米蘭一家名為盧克索蒂卡的公司生產的。你從没聽說過盧克索蒂卡,但你可能聽說過你眼鏡邊上的牌子。

 

Giorgio, Armaniglasses, product glasses, Ray-Ban glasses, they're all made by the samecompany. And so these brand names on the side of the glasses, the companiesthat own those names are charging a fee to Luxotica to make the glasses that afashion designer says. Yeah, I want to be in the clothing business, but if youwant to put my name on some eyeglasses, go ahead.
喬治,阿瑪尼眼鏡,產品眼鏡,雷朋眼鏡,都是同一家公司生產的。因此,眼鏡側面的這些品牌,擁有這些品牌的公司向盧克索蒂卡收取費用,生產一位時裝設計師說的眼鏡。是的,我想做服裝生意,但如果你想把我的名字戴在眼鏡上,那就去吧。

 

The fashiondesigner has an asset. What these fashion designers own isn't necessarily theway they use scissors or pick fabric. In fact, They probably don't even own thefactory where their clothes are made. Now, what they own is their reputation,their point of view, what people expect when they see their name on something,what they own is called a brand.
時裝設計師有一項資產。這些時裝設計師所擁有的並不一定是他們使用剪刀或挑選布料的方式。事實上,他們甚至可能連生產衣服的工廠都没有。現在,他們擁有的是他們的聲譽,他們的觀點,當人們看到他們的名字時,他們所期待的,他們所擁有的被稱為品牌。

 

And that brandis their asset. The one they've been investing in all this time and they canturn around and license that asset. To a eyeglass company, which can use it tocreate even more.
品牌就是他們的資產。他們一直在投資的那家公司,他們可以轉過來,給那筆資產發許可證。一家眼鏡公司,他們可以用它創造更多。

 

So an asset andasset is a tool. It is a foundational principle. We build our organization uponassets are the result of investment. And every single day, we go to work withtime and effort, and we can put that time and effort into many differentthings, but that choice. I hope you're now seeing that choice is criticalbecause the choice we're making is which assets are we investing in?
所以資產和資產就是一種工具。這是一個基本原則。我們的組織建立在資產是投資的結果之上。每一天,我們帶著時間和精力去工作,我們可以把這些時間和精力投入到很多不同的事情上,但這是一種選擇。我希望你現在看到了這個選擇是至關重要的,因為我們所做的選擇就是我們要投資哪些資產?

 

Some has that godown in value over time. Some go up that dentist, we were talking about herx-ray machine it's worth less than when she bought it. Yes, she uses itregularly. She gets value out of it, but the x-ray machine itself doesn't go upin value. Compare that to the mailing list. Your company has the subscribers toyour blog, that people who have given you permission to contact them, yourcustomer list.
有些人會隨著時間的推移而貶值。有人去看牙醫,我們在談論她的x光機,它比她買的時候還值錢。是的,她經常用。她從中得到了價值,但x光機本身並没有升值。與郵件列表比較。你的公司有你博客的訂閱者,那些允許你聯系他們的人,你的客戶名單。

 

When you firststarted, it was worth nothing. Two or three or four people were on it. That'sit, it was worthless. But over time, that asset goes up in value. And for manyorganizations, it's the fundamental asset of the entire organization. If anemployee walked out the door and stole a laptop, that would be one thing.
當你剛開始的時候,它毫無價值。上面有兩三到四個人。就這樣,毫無價值。但隨著時間的推移,這些資產的價值會上升。對許多組織來說,它是整個組織的基本資產。如果一個員工走出家門偷走了一臺筆記本電腦,那將是一回事。

 

But if anemployee walked out the door and stole not just your data, but the reputationthat went with it, that would be different. So we have to make a choice. Wemake a choice about investing in assets, seeking to make them go up in value ornot. My friend, Bernadette  wrotesomething about a contractor.
但如果一個員工走出家門,偷走的不僅僅是你的數據,還有隨之而來的聲譽,那就不一樣了。所以我們必須做出選擇。我們在投資資產時做出選擇,試圖讓它們升值或不升值。我的朋友,伯納黛特寫了一篇關於承包商的文章。

 

Few months ago,she asked a bunch of contractors to bid on a renovation to her house. One ofthe contractors who didn't get the job center. A handwritten note, four weekslater with a stamp and everything. And in it, it said that he was sorry, itdidn't work out. And he wished her luck with the new project.
幾個月前,她邀請了一批承包商投標對她的房子進行翻修。一個没有得到就業中心的承包商。一張手寫的便條,四週后貼上郵票什麼的。上面寫著他很抱歉,没成功。他祝她在新項目上好運。

 

And so it's easyto wonder why would he spend the time and effort to write this letter?Shouldn't he be driving nails. Shouldn't you be building a building? Shouldn'tyou be bidding on a new job while in fact he is building something, he'sbuilding an asset. He's building trust. He's building connection.
所以我們很容易想知道他為什麼要花時間和精力寫這封信?他不應該釘釘子嗎。你不應該建一棟大樓嗎?你不應該在競拍一份新工作的時候,實際上他正在做一些事情,他在建立一項資產。他在建立信任。他在建立聯系。

 

And over time,day by day, this investment pays off for him because he is not building hisorganization around the fact that he has a hammer. Someone else doesn't have,he's building it around. The fact that his core asset is his reputation.
隨著時間的推移,一天又一天,這項投資對他是有回報的,因為他並不是以他有一把錘子這一事實來建立他的組織。其他人没有,他在到處建。他的核心資產就是他的聲譽。

 

Let's think backthen to the pin making machine. The first person in a neighborhood who got apin making machine really did well because there's a huge gap between, I mean, someonewith a
讓我們回想一下制針機。社區里第一個有制針機的人做得很好,因為我是說,一個擁有

pin makingmachine and someone without what happens when the second organization gets apin making machine, suddenly everything is different because now every customerhas a choice.
當第二個組織得到一臺制針機時,突然之間一切都不同了,因為現在每個客戶都有選擇。

 

Should I buy itfrom person with pin making machine one where the organization would pin makingmachine two and they both have the same pin making machine. We now live in anenvironment in a culture, in a world where access to easily purchased toolscalled assets is insufficient to earn more than the asset costs.
我是不是應該從有制針機1的人那里買,那里的組織會把制針機2和他們都有相同的制針機。我們現在生活在一種文化的環境中,在這個世界上,能夠輕易買到的被稱為資產的工具不足以賺取超過資產成本的收入。

 

Couple of yearsago, they came up with this new product called a Glowforge it's a laser cutter.What it means is that you can hook it up to your computer and. Carved into woodor some kinds of acrylic, et cetera, shapes, designs, signs, things like that.Well, if you're the first person in your industry with a glow Glowforge, you'vegot a headstart.
幾年前,他們發明了一種叫做Glowforge的激光切割機。它的意思是你可以把它連接到你的電腦上。雕刻成木頭或某種亞克力,等等,形狀,圖案,標志,諸如此類的東西。好吧,如果你是你所在行業中第一個使用Glowforge的人,你就有了一個頭號人物。

 

Suddenly you canmake cake toppers, you can make signs, you can make all sorts of things thatyou can sell for profit. And it wouldn't take too long, maybe a month or twobefore you've paid off the $3,000 that Glowforge cost you. That is thetraditional approach to entrepreneurship. Get an asset before anybody else putit to work, make things more efficiently, you win.
突然間,你可以做蛋糕面,你可以做招牌,你可以做各種各樣的東西,你可以出售牟利。用不了多久,也許一兩個月你就能付清Glowforge花掉你的3000美元。這是傳統的創業方法。在其他人把它投入使用之前先得到一筆資產,使之更有效率,你就贏了。

 

But as I said,as access to capital to buy those tools increases, we have a challenge and thechallenge is easily acquired assets, rarely go up in value without more effort.So the ideal business is one where you are going to find an asset. That you cancontinually invest in where you can use it to build something of value thatkeeps going up in value, where you can figure out how to use this asset toserve more and more customers in a way that will cause them to choose you.
但正如我所說,隨著購買這些工具的資金渠道的增加,我們面臨著一個挑戰,而挑戰是容易獲得的資產,如果不付出更多努力,這些資產很少會升值。所以理想的生意就是你要找到一筆資產。你可以不斷地投資於你可以利用它來建立價值不斷上升的東西,在那里你可以想出如何利用這一資產為越來越多的客戶服務,從而使他們選擇你。

 

Instead of someone else. These aren't thehard assets that accountants like. They're the soft assets, the ones that aredifficult to value. Things like the relationship you have with your team,because your team can go to work on behalf of your customers. And that isalmost priceless, but how to value it, how to value your reputation, how tovalue the fact that people would miss you if you were gone.
而不是别人。這些資產並不難。它們是軟資產,很難估值。比如你和你的團隊的關系,因為你的團隊可以代表你的客戶去工作。這幾乎是無價之寶,但如何珍惜它,如何珍惜你的聲譽,如何珍惜你離開后人們會想念你的事實。

 

So here's thesummary of where we need to go. As we think about the third principle. One, ifyou are missing hard assets, Figure out how to go get them or decide to play ata different scale or a different industry. Does it make sense for you to chaseafter people who have hard assets, machines, tools, systems, processes that youcould acquire that would pay off number two, figure out where the soft assetsare.
下面是我們需要做的總結。當我們思考第三個原則時。第一,如果你缺少硬資產,想辦法弄到它們,或者決定以不同的規模或不同的行業來運作。你追那些擁有硬資產、機器、工具、系統、流程的人,你能得到第二個回報,找出軟資產在哪里,這對你來說有意義嗎。

 

What are yougoing to build? That's a little bit harder to measure. What are you going tobuild that insulates you from people who have the same tools? That you do. Andnumber three, as you spend your time and your effort and your focus, are youinvesting it in the ping pong of answering your email, satisfying everycustomer in the short run, figure out how to get through the day, or are youinvesting in assets?
你要做什麼?這有點難以衡量。你打算做些什麼讓你和那些擁有相同工具的人隔離開來?你會的。第三,當你花時間、精力和注意力的時候,你是在投資於回復郵件、在短期內讓每個客戶都滿意、想辦法度過一天,還是投資於資產?

 

Because it turnsout the extra effort to build soft assets day after day after day. Isn't thatmuch. But if you do it consistently, if you do it persistently, if you do itgenerously over time, where you discover is it's worth any enormous amount,
因為事實證明,日復一日地構建軟資產需要付出額外的努力。没那麼多。但如果你堅持做下去,堅持下去,如果你隨時間慷慨地做,你會發現這是值得的任何巨大的金額,

 

extra stayingall the way to the end of this lesson. A quick bonus for you about assets,boundaries, and narrative. Define your future. Based on these three things, theassets you are choosing to build, when you own the ones you're going to go getthe ones you're going to improve. We've just talked about that.
在這節課結束前一直呆著。關於資產、邊界和敘述的快速獎勵。定義你的未來。基於這三件事,你選擇建立的資產,當你擁有這些資產的時候,你會得到你要改進的資產。我們剛才已經談過了。

 

The boundariesthat go with those assets, meaning Starbucks, isn't going to open asupermarket. They could, they have enough people to have enough money. But theyhave a boundary. We don't do that. You could say I'm a real estate broker, butI only work in this zip code. That's a boundary. We can look at the boundarieswe've been living with.
這些資產的邊界,即星巴克,不會開超市。他們可以,他們有足夠的人有足夠的錢。但他們有界限。我們不會那樣做的。你可以說我是房地產經紀人,但我只在這個郵政編碼區工作。這是一個界限。我們可以看看我們一直生活的界限。

 

And decide wewant to change them. And the third one is the narrative. And we'll talk moreabout that soon, but the narrative is the story. We tell ourselves the story wetell ourselves about the work we are here to do the story. We tell ourselvesabout our customers, the story we tell ourselves about possibility and thefuture.
然后決定改變他們。第三個是敘事。我們很快會討論更多,但故事就是故事。我們給自己講故事我們告訴自己我們在這里做這個故事的工作。我們告訴自己我們的客戶,關於可能性和未來的故事。

 

If you want tobuild a fast growing company as an entrepreneur, you need to tell yourself adifferent story than if your goal is to find a job without a boss. And thereare plenty of stops along the way. It may be that you are totally fine beingthe largest hardware distributor in this part of New Jersey.
如果你想作為一個企業家建立一個快速發展的公司,你需要告訴自己一個不同的故事,如果你的目標是找一份没有老板的工作。沿途有很多站。也許你是新澤西州這一地區最大的五金經銷商。

 

It's a greatliving. You like your customers, you do good work. You're done. That's part ofyour narrative. So take a minute. Think about the assets you've got the assets.You're willing to go get the boundaries that you are living with and whetheryou want to change any of them. And the narrative that you're bringing toeverything that you do.
這是一個偉大的生活。你喜歡你的顧客,你做得很好。你完了。這是你敘述的一部分。所以花點時間。想想你擁有的資產。你願意去改變你生活的界限,以及你是否想改變其中的任何一個。以及你所做的每件事的敘述。

 

Thanks.
謝謝。


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