2. Customers2.客戶 And the secondprinciple is. Decide who are your customers, knowing who your customers are, isessential. If you're going to solve their problem, it's critical. If you seekto make a difference in their lives, the mistake that so many hardworkingentrepreneurs make is they define their customers as anyone who buys theirproduct. 第二個原則是。決定誰是你的客戶，知道誰是你的客戶是至關重要的。如果你要解決他們的問題，這很關鍵。如果你想改變他們的生活，那麼許多勤奮的企業家所犯的錯誤是，他們把顧客定義為購買他們產品的人。 Well, yes,that's a definition of a customer. But what is the difference between thepeople who buy your product and the people who don't? Is it simply a Gulfbetween the people who know about it and the people who don't? I don't think sobecause there is no product in the world that is bought by everyone, the best products,the brands we care about, the organizations that thrive are for someone, notfor everyone. 是的，這是對顧客的定義。但...