【Background】【背景介紹】大家好，歡迎來到《全球精英的5分鐘成長學院》，我們請到了蘋果公司前廣告代理總監肯·西格爾。As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create the critical marketing campaign “Think Different.” In this module, Segall explores some of Steve Jobs’ lessons about how to build a successful and lasting brand.作為蘋果公司的廣告代理創意總監，在蘋果的復興之路上，肯·西格爾扮演了至關重要的角色，他曾經幫助公司策劃了一場生死攸關的營銷計劃，那就是“非同凡想”。在這一期節目中，西格爾深度解析了他從史蒂夫·喬布斯那里所學到的重要理念：那就是如何建立一個成功而持久的品牌。【Course】【課程】Clearly working with Steve Jobs was absolutely an amazing experience because it’s such a roller coaster for one thing. Whenever I would leave a meeting with Steve it was a very conscious thought, probably for several years, which was, “damn he’s smart.”毫無疑問，與史蒂夫·喬布斯一起工作會帶給你一場難忘的體驗，...