When talking about the circular economy, we often hear about science, engineering and policy. But what about the role of the creative industries? What part does advertising, branding and marketing play in transitioning from a wasteful linear economy, to a circular one? In this episode we'll hear from Farah Ramzan Golant, president of Kyu, a collective of creative organisations including IDEO, Sid Lee and Kepler; and Chris Riley, founder of Studio Riley, and former head of strategic planning at Apple. Chris and Farah spoke to the Ellen MacArthur Foundation's Circular Design Programme Lead, Joe Iles, at Summit 2020, about why people are ready for businesses to go circular.