On the 298th episode of The Copywriter Club Podcast, Avi Webb joins the show. Avi is a copywriter who specializes in naming businesses and offers (not an easy task). Is there a method to the madness? Avi spills his secrets to his research and creativity processes, and how you can tap into the naming market. Check out the goods: * Avi’s transition from creative writing to persuasive writing. * Why is there a lack of emphasis on copy? * Are there any advantages to design vs copy first? * How design and copy are two separate languages and how to navigate both. * The better way to work with designers, so each vision can come to life. * What kind of communication needs to happen between designers and copywriters? * How Avi became the name guy. * Do you have to love everything about copy? * How to find your unique, comfy, copywriting chair. * Is there a method to charging for taglines and names and how are you supposed to communicate the value? * Avi’s naming process – What happens bef...