On the 296th episode of The Copywriter Club Podcast, Grace Fortune joins the show. Grace a copywriter and course strategist for copywriters who are looking to launch a digital product. She uses the C.O.U.R.S.E framework to guide her clients through the launch process, and in this episode she gives our audience an inside look at how it works. Here’s how the episode breaks down: * Grace’s transition from virtual assistant to copywriter to course strategist. * How she overcame her fear of calling herself a copywriter. * How she used her virtual assistant experience to carry over into the launch and marketing world. * Why she decided to start controlling the narrative and how it’s helped her grow her referral network. * Grace’s ‘why’ for helping copywriters create offers. * The C.O.U.R.S.E framework and how you can use it for your own offers. * When should we launch a course or digital product? * Is it ever too soon to launch a product? * The importance of collecting the right dat...