On the 294th episode of The Copywriter Club Podcast, Nicole Morton joins the show to talk about her experience in product development and how it’s helped her build her copywriting career. From creating products to qualifying them in the current market to writing copy for them, Nicole laid out the whole process. Here’s how the conversation went: * How Dollies helped Nicole get her start in the product development industry. * From idea to store shelf – How to qualify a product to get into the market. * How product development can translate to building a copywriting business. * The current trends in the copywriting and marketing industry. * How to look for trends in your industry. * Creating ideas for a product – How do we actually start coming up with ideas? * The practical application for brainstorming names for your products. * How to uplevel and refine your current skills as you build new ones. * Identifying which of your skills are transferable and how you can leverage your ba...