Jocelyn Brady is our guest for the 292nd episode of The Copywriter Club Podcast. Jocelyn is a brain and story coach who helps her clients create more out of their lives. She is a former copywriter whose fascination with neuroscience led her down a new path. Here’s how the conversation goes: * Pig brains – How the heck did they encourage Jocelyn to go down a path of neuroscience? * How tragic events can change the direction of our lives and careers. * How Jocelyn built her copywriting business and agency by accident and worked with big time clients like Nokia, SunTrust, and Prudential. * How persistence is key to building a successful business and why you should think of your business as an experiment. * Making a more interesting ‘about’ page and how to get people curious. * Is everyone a natural storyteller? * Jocelyn’s S.T.O.R.Y framework and how you can apply it to your own stories. * Where do most copywriters mess up when telling stories? * The key to driving the sale versus...