Lander Sulser is our guest for the 291st episode of The Copywriter Club Podcast. Lander is a marketing strategist and launch copywriter who helps her clients optimize their offer using her signature framework. Whether you’re trying to help your own clients with their offers or you’re creating your own, be sure to tune into the episode. Check out the conversation: * Not knowing how the hell you get to your dreams, but you know you have them. * The benefits of using mastermind to leverage your skills and business. * How you could get the “in” with big names in the industry by knowing one person. * The other benefits and value you can provide as a copywriter other than just the writing component. * The process of creating the name for your offer. * How to create an irresistible offer in 4 simple steps. * What has changed in creating offers since the pandemic? * How to hone in on your BIG promise, so your message isn’t diluted. * The guarantee – How should we approach it? * What w...