Have you a dream client? Can you describe the ideal client for your training or coaching business? What is their role? What are their concerns? Where do they live and work? Which challenges can you help them with? When you understand whom you are serving: You are going to better target the right people Communicate the right value message Increase chances of delivering the right training Today, we’re going to help you work out who your ideal client is so you can target them, attract them and get them to work with you.