Many of us selling our training and coaching are convinced that someone somewhere needs what we do and is willing to pay for it. But this is not always the case, is it? We’ve all assumed that clients need what we do. You need to ensure that what you are selling in the form of training and coaching is a fix to a problem, there is a cost to not solving it now and your clients are willing to pay to solve it When you can sell what people they need to fix and they are convinced that you have a solution worth paying for, you are not going to be short of clients. Today, I’m going to give you 7 questions to make sure your training fixes a problem worth paying you for.