Are you taking time-off this summer? As a learning & development consultant or trainer, it’s easy to have an ‘always-on’ mentality. You’ve worked hard all year and you probably like making money because you love what you do. But you and I need time off from training and coaching clients. We need to revisit what we’ve learned from working We need to reimagine how we can build a better business We need to reboot ourselves so we can add value to what we make money doing Today, I’m going to give you 5 tips to get more from your time off as a business owner. Subscribe today to get high-value content each week!
Today, I’m talking to Samantha Bennett in the USA, author, keynote speaker and mentor. She has written two books in particular that sparked an interest in me when I asked her to be my guest, “Get It Done” and “Start Right Where You Are”. As a creative person and entrepreneur herself, Samantha is interested in how creative people make decisions when there is no external accountability and the only one counting on you is you. From her first foray into the world of training, Sam discusses some of the mistakes she made, so you don’t have to, and how you can find your incredible method for getting things done,e such as: Banishing procrastination and self-doubt Building your self-confidence Improving the ability to think on your feet And more Check out the episode now!
Many of us selling our training and coaching are convinced that someone somewhere needs what we do and is willing to pay for it. But this is not always the case, is it? We’ve all assumed that clients need what we do. You need to ensure that what you are selling in the form of training and coaching is a fix to a problem, there is a cost to not solving it now and your clients are willing to pay to solve it When you can sell what people they need to fix and they are convinced that you have a solution worth paying for, you are not going to be short of clients. Today, I’m going to give you 7 questions to make sure your training fixes a problem worth paying you for.
Many trainers and coaches don’t see themselves as marketers. It’s perhaps not your natural strength but you have to be able to market yourself so you can find people who need what you do. How do you market yourself right now? Public speaking? LinkedIn posts?Videos? Email marketing? For me, it’s all of these things and more. Today I’m going to give you 5 ideas to help you build your go to market strategy. When you have these 5 things in place, you are going to be in a position to target and communicate with the right people so you can attract paying clients for your programs!
Have you a dream client? Can you describe the ideal client for your training or coaching business? What is their role? What are their concerns? Where do they live and work? Which challenges can you help them with? When you understand whom you are serving: You are going to better target the right people Communicate the right value message Increase chances of delivering the right training Today, we’re going to help you work out who your ideal client is so you can target them, attract them and get them to work with you.
Do you want to earn money from training live? Or do you want to build products that people pay to access in their own time? I have just written a 289 page book and its for sale online. That’s an example of passive income. I also charge clients per hour when I deliver sales training and sales coaching. That’s an example of active income. Today, we’re going to give you 10 ways you can make money as subject-matter expert. 5 of these are passive revenue streams and 5 are active income streams. These are all great ways to increase your profitability. You will need at least two! So let’s dive in! Check out the rest of today’s episode now!
You have an idea for a program or a workshop so you do what many of us do. You bury yourself in your office and work on producing the finished product The whole thing: slides, handouts, modules, exercises, the lot! You’re not the only one who does this. Many training providers are convinced they know what paying customers need. They invest thousands of dollars / pounds / euros in creating before they have confirmation of market demand. This approach may work but there are times when it does not work! By the time that your ‘finished’ training program is ready, You may realise that there is no demand Your customer may have changed their mind Market requirements may have changed But you can avoid these headaches when you presell your training. Pre-selling means producing something that isn’t complete or fully designed. You have what’s called a minimum viable product. You have a first module or an outline. Nothing more. But that is often enough to confirm interest and to provide valuable feedback before you invest any time and money in creating the whole thing, Listen to today’s episode to learn more!
Have you experienced virtual learning yet? Better still: have you thought of how your customers could benefit from it? My guest today foundedVirtualSpeech.comto help herself and others overcome the fear of communication. After 5 years, Sophie’s app has been downloaded over 100K times. Sophie now works with brands like Vodafone, the BBC, VMWare and Pfizer to deliver presentation skills and customer care training etc. The market for VR Training is growing fast. Corporations such as Bank of America, Accenture and Walmart are buying thousands of virtuality reality headsets for their teams. Sophie’s company is working with training providers to help them create virtual reality training for their customers. As Sophie says: When we all live in 3D, why practice training in 3D? Check out today’s episode now!
This week, I published my first book called Sales Coaching Essentials. I’ve learned loads writing it, and it’s time to share these lessons with you. Writing a book will change how you are perceived. I can now introduce myself as an author. It’s going to open doors to you. I have already been contacted by magazines, 2 radio stations, blogs and podcasts. Your book is also going to give you a wealth of content that can be repurposed into tweets, posts, videos etc. Writing a book as a subject-matter expert will boost your confidence. You will have done something which you can be proud of. Last but not least, your book becomes a lead magnet that attracts business opportunities. I hope that my book will start attracting quality prospective clients. In fact, it already has! Listen to today’s episode to find out more!
Summer is nearly here and now is the time to plan how you are going to use your downtime in the coming months. I like to take some time each year when I am not so busy so that I can start with a bang in September. In today’s episode, I want to give you some ideas around three things that are going to help you to get more business!