Alex Strathdee is the Founder of Advanced Amazon Ads, an agency that partners with best-selling authors to sell more copies and promote ideas that will change the world. He helps nonfiction authors who use their books to build their brand and generate leads. At 21, Alex convinced 11 colleges to send his book to 40,000 students across the US — so it’s no surprise that he helps many authors get more visibility. Alex works from various countries around the world. A minimalist at heart, everything he owns fits into a backpack and duffel bag. In this episode… Have you ever wondered why some nonfiction books start to explode in sales over time compared to many others? We’ll let you in on a secret: it's because they are recommendable books. The first step to creating a recommendable book is writing a good book. Unfortunately, that's easier said than done. Writing a good book is a more calculated process than people think. Additionally, to see great results, you have to clean up your Amazon listing page, avoid Amazon description mistakes, and set up a strategy to promote your book. Want to get the details? Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the Founder of Advanced Amazon Ads, Alex Strathdee. They discuss the tips and tricks for using your book as a marketing funnel, promoting it on Amazon, and common mistakes to avoid. Alex also shares his favorite books and digs into the details of successful book promotion.