"If you are the type of person who gets in the creative flow for a 24 hour period once a month. That is your flow, that works for you. Own it, go with it. Come up with your video and content ideas when you feel most inspired. You don't necessarily need to fit into someone else's box of output." - Lindsey Bast In this interview, Lindsey Bast, Senior Strategist and Advertiser at NTM, speaks with Andrew about the big questions surrounding what the formula is these days and what’s working in digital marketing. She discusses the importance of authenticity in business and marketing, the benefits of testing multiple variations to find the formula that best fits your needs, and how omnipresence is more important than ever. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments