This episode, we spoke with Popeyes China CEO Raphael Coelho about the restaurant chain's expansion into China. Popeyes launched its first China location in May 2020 in Shanghai, the first of what the company hopes will be 1,500 stores in the next decade. We chat about how Popeyes has planned where to build restaurants and what its social media strategy has been to build hype around new location openings. Raphael also offers his thoughts on the outlook for China's fast-food restaurant, and if there are any domestic brands that he says are serious competitors in the market. Finally, he offers a hint at what's next for Popeyes China and what fans can look forward to in the near future.