Measure What Matters, by venture capitalist John Doerr, is about OKRs—Objectives and Key Results—an approach to goal setting. Doerr evangelizes the use of OKRs and explains how they can help any organization better align its direction and continually evaluate its success. OKRs are a simple concept, but the book elucidates them with many anecdotes about their use in varying organizations, including startups, large corporations, and charities. We discuss the key takeaways from the book and how they're applicable to our careers. By the end of the episode you'll have a strong understanding of OKRs. Show Notes Measure What Matters by John Doerr via Amazon S1E1 High Output Management S1E13 Only the Paranoid Survive Follow us on Twitter @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.com