In 1981,Timemagazine stated: “If you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen.” Cohen was then known as the world’s best negotiator, and had worked with Fortune500 companies, professionalathletes, and US presidents, and also penned the bestselling bookYou Can Negotiate Anything. Fast forwardto today, and his son, Rich Cohen, has written a memoir of his father’s life, and life philosophy, calledThe Adventures of Herbie Cohen: World’s Greatest Negotiator.