Inside Influence
1h 11min2020 NOV 11
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If there’s a few words this year that have been played on loop – I think they would be the words pivot, reinvention and digital deep end.I feel like for many of us, as individuals and brands, there was a long list of activities we knew we needed to do in order to increase our influence in a digital world. However, the general consensus was that we had years right?At least a few years to figure out how to tell epic stories online, how to compete with Netflix by making our pitches and presentations utterly compelling, how to transition our sales strategies to include new market segments we can’t reach face to face. How to embrace different business models like subscriptions, memberships and digital tribes. And – perhaps most foundational decision – how to translate what we know, our expertise and message – in order to take your target audience on an Unskippable journey.Well those years, turned into months, which turned into weeks – which for many – eventually became days to tu...

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