“I do nothing for a living. I live for what I do.” From an early age, Farley Flex recognized that his interests, personality and skill set made him a good entrepreneur. At 15 years old, he organized a music event that attracted 1500 people and set the stage for an extremely successful career in the entertainment industry, including a three-year term as one of the original judges on Canadian Idol. Farley believes that knowledge of self gives an entrepreneur direction and makes it easy to make important decisions. Farley has managed several musicians including Canada’s first mainstream rapper, Maestro Fresh Wes, and he was the music curator for Canada’s first commercial urban music radio station. He’s a mentor and motivator to artists and people at risk, and an advocate for diversity, equity and inclusion in the black and indigenous communities. Expert action steps: Know your product, know what you have to offer and be fearless with it. Knowledge of self is the #1 thing. Know your interest, know your personality traits, know your skillsets, and converge them into a model for success. Respect. Unless both parties leave the table feeling like they want to do business again, it’s not a good deal. To learn more about Farley and to hire him as a Speaker for your event, you can find him on Instagram and Twitter as flexoriginal. You’ll also be able to find Farley at www.farleyflex.com when his website is ready. Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.