Welcome to Episode 996; How content influences online and offline retail. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. With increasing competition both online and offline in the wine retail space, it is important for retailers to differentiate and to find new ways to connect with their customers. This session will explore how content creation relates to developing brands, enhanced customer interactions and ultimately increased sales. The amount of consumer touchpoints has never been greater which is both an advantage and a disadvantage. The session will look at the advantages of creating content, the different types of content that can be produced and the platforms that ca...