The digital transformation of Planet Fitness has been an essential part of the business’ current and future success; but driving that change early-on required some encouragement to see its benefit. Craig Miller, Chief Technology & Information Officer at Planet Fitness, joins the show to discuss how digital is changing the world of fitness. We talked about Craig’s Background and Time at Planet Fitness, Planet Fitness Explained and It’s Digital Maturity, Realizing Early Opportunities for the Digital Customer Member Experience, Convincing Stakeholders to Drive Digital Initiatives Forward, Hardware’s Role in the Digital Transformation, Regulations For Data , and Expectations for 2022 & 2023. To hear more interviews like this one, subscribe to the UnleashIT Podcast on Apple Podcasts, Spotify, or your preferred podcast platform.