Episode 164: Today’s guest is the brand whisperer herself, Dulma Altan. She is the founder and CEO of Makelane, and although she calls herself an accidental TikTok creator, her content continues to go viral time and time again. Natalie gets the lowdown on how she built and continues to grow her social platform and why certain videos perform better than others. The two also discuss her decision to leave Google to start her own business and what she learned about herself after posting one video a day for one hundred straight days (yes, you read that right!). Dulma lives and breathes e-commerce, so Natalies gets her expert opinion on the top brands of 2022 and why some celebrity-owned brands keep missing the mark. Today’s episode dives into: The importance of storytelling when creating and running a business Advice for providing value on Tiktok in an authentic way What she did to go viral on TikTok and how she plans content Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Dulma @iamdulma and learn more about Makelane at makelane.com Thank you to our sponsors for making this episode possible. Check out these deals just for you: TAILOR BRANDS - Get 40% off when you go to tailorbrands.com/realreel Learn more about your ad choices. Visit megaphone.fm/adchoices