Episode Summary: In this edition of Business Tip of the Month, we’re joined by Harry Geller, former Co-Owner of Magnolia Pool and Spa and current Vice President of Human Resources for National Pool Partners. Listen in as Harry describes the different elements that make up company culture and how to optimize yours in order to cultivate a sense of belonging among your team members. He also shares how to properly and continuously communicate culture to your employees, even in such cases as company mergers. Topics Discussed: 02:07 - Why company culture is so important 04:15 - Cultivating a sense of belonging 05:16 - Creating a great company culture 08:26 - Communicating culture to your people 09:40 - How culture can maximize performance 12:02 - Maintaining a solid and consistent culture 13:52 - Books on building company culture Connect with Guest: Website Facebook LinkedIn Connect with Pool Chasers: Website Instagram Facebook Facebook Group Twitter YouTube Patreon Key Quotes from Episode: Culture is culture. How you design culture really makes a huge difference in the organization. Company culture is the foundation for what the company will ultimately accomplish. The model of culture really starts at the top [of the organization]. The biggest thing for communicating culture is to demonstrate; to live it every day; to talk about it.