Episode Summary: Today, we sit down with Aaron Witt, CEO of BuildWitt, a media, and software company dedicated to telling stories of life in the dirt world. Aaron believes that construction and the trades as a whole can be—and are—as exciting as sports if only more people knew the stories behind the people in the industry. He has dedicated his career to telling those stories in an insightful and engaging way. He describes infrastructure development as fundamental to society alongside food, water, and shelter. We take it for granted, particularly in the West, because we’ve always had these things. Through his content, Aaron hopes to educate society on the work that goes into these foundational building blocks of our society and to celebrate the men and women who make all of these conveniences possible. Topics Discussed: 03:15 - Construction can be just as exciting as sports 12:02 - An introduction to Aaron and BuildWitt 18:24 - How the trades contribute to the happiness 22:31 - Aaron’s impact on the construction world 24:52 - About excavators and skid steers 31:02 - The difference between tracks and wheels 34:41 - How to get started with a career in the trades 38:54 - Aaron on his software company 45:31 - Capturing great content on construction sites Sponsors: Skimmer Leslie’s Primate Connect with Guest: Website Instagram Facebook Podcast TikTok LinkedIn YouTube Connect with Pool Chasers: Website Instagram Facebook Facebook Group Twitter YouTube Patreon Key Quotes from Episode: A fallacy in the construction industry is, “We need to make the trades ‘cool’ again.” And I always sit there and say, “No, we don’t need to make this ‘cool’ again. It’s just cool. But we need to tell people about it.” We need to get the word out about it and let the work sell itself. We’re not going to automate our way out of building infrastructure, that’s for sure. Human beings have evolved to create and build things. What is more satisfying and attractive than quite literally shaping the Earth? We didn’t evolve in a digital world. We evolved in a world where we touch things and shape things.