Episode 162: Community can be defined as "a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals." Today’s episode embodies this definition perfectly as Natalie welcomes Kim Johnson, Head of Community at Geneva, to discuss the power of online communities and how influencers, brands, and small businesses can build a network that will last the long term. Natalie and Kim discuss ways to create an authentic community that is both fun and a great marketing tool, and how evolution and innovation play a key role in successful online communities. Kim shares her views about the web-like nature of digital communities and how not every brand needs one (and that’s OK!). She also provides insight into which brands are doing it right and why. For your own benefit, we encourage you to NOT take a shot every time the word "community" is said! Today’s episode dives into: The how and why of community Tips for brands and small businesses to build and nurture community How to differentiate between a large following and a tight knit community How to scale up as an influencer and set yourself apart in an online community Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Kim kimjohnson._ and Geneva @geneva. Thank you to our sponsors for making this episode possible. Check out these deals just for you: TAILOR BRANDS - Get 40% off when you go to tailorbrands.com/realreel Learn more about your ad choices. Visit megaphone.fm/adchoices