Episode 170:We know that The Real Reel listeners are big into skincare, so today’s guest is here to give the "glow down" (pun intended) on her top brands, go-to ingredients, and daily routine. Natalie is joined on the mic by skincare extraordinaire and founder of Ammu Beauty, Zareefa Arije. Zareefa is a master of blending eastern traditions and ingredients with western skincare to create products for all skin types that preserve everyone's natural beauty. On today’s episode, she shares some of the generational wisdom passed down by her late mother, and what it was like to launch a skincare brand during a pandemic. Her story is nothing short of inspiring. So, open up your Sephora app and get ready to "add to cart." Today’s episode dives into: How she launched a skincare business and the challenges she faced along the way Holistic, eastern practices and ingredients that westerners should adopt Products and ingredients to steer clear of Her go-to foods to eat for glowing, healthy skin Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Zareefa @zeearije and Ammu Beauty @ammubeautybrand. Thank you to our sponsors for making this episode possible. Check out these deals just for you: TAILOR BRANDS - Get 40% off when you go to tailorbrands.com/realreel BINTO – Head to mybinto.com, take the quiz and use promo code REAL for 20% off your first month. Learn more about your ad choices. Visit megaphone.fm/adchoices