Like many older metropolitan newspapers, the Atlanta Journal-Constitution had a problem. After years of looking for readers in the suburbs, the paper found that its majority white audience failed to reflect the true diversity of Atlanta. Due to its role in civil rights history and the contributions of local artists, entertainers, and musicians, the city has become a center for Black culture. The Journal-Constitution needed to find a way to engage more Black readers. Najja Parker, newsletter coach at the Atlanta Journal-Constitution, talks about a report she wrote for the Better News about how the Journal Constitution grew engagement with Black audiences through the Unapologetically ATL newsletter.