Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right? But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership Geeks, he shares some top tips and insights for others looking to start a membership. He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth. Essential Learning Points: How Scott found his ‘wow’ factor in a saturated market Why there’s a geographical cap on enrolment for IT Rockstars The ins and outs of juggling a 9-5 with a membership business IT Rockstar’s unique onboarding process Why it’s important for your idea to align with what your audience wants