How do you create the best member experience? That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast. You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey. Armed with this information, you’ll get your members settled and engaged right off the bat. Essential Learning Points: The importance of linking your deliverables to tangible results Why you should draw out a roadmap for your member’s journey The bare minimum approach to enriching membership experience vs. the comprehensive approach How pattern interrupts brighten up the membership experience Important Links and Mentions: https://www.membershipgeeks.com/ (The Membership Geeks) https://www.membershipacademy.com/ (Membership Academy) Key Quotes: “Gamification is a big thing that goes a long way to keep your members motivated because while it may seem like such a little thing, everybody likes to be recognized and rewarded for their progress.” “When it comes to providing a great member experience, don't overdo it. This isn't about doing it all because that's just going to overwhelm your members. Instead, pick the elements that will best help your members maximize your membership site to the fullest.” “A good member experience will not only create loyal and engaged members, but it will also turn those members into advocates. And happy members are your absolute best marketing asset." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (leave an honest review and rating for the show in Apple) Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (subscribe to the podcast in Apple) Podcasts to make sure that you never miss an episode.
Not everyone starts their business planning to launch a membership. This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. Essential Learning Points: How the Creative Crafting Club works Why the pandemic sparked the idea of starting a membership Why the Creative Crafting Club uses a closed model membership Why running challenges has been a key marketing tactic How Facebook groups keep everyone engaged and supportive of each other The biggest challenges Christelle faced Why Christelle loves the freedom that a membership business brings Important Links and Mentions: https://www.creativecraftingclub.com/ (Creative Crafting Club) https://www.membershipgeeks.com/ (Membership Geeks) https://www.membershipacademy.com/ (Membership Academy) Key Quotes: “Consistency is the key differentiating factor between success and failure for many people. If you just stick to it, and you hold that longer-term view, then you'll get there.” “Start before you're ready, you're only going to regret the things that you do not do.” “We've got a closed Facebook group, and it works really well for us because our members are already on Facebook. They use it to market their own clubs as well and just because of the visual side of it, it works really well for us.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (leave an honest review and rating for the show in Apple) Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (subscribe to the podcast in Apple) Podcasts to make sure that you never miss an episode.
Finding new ways to get members piling into your membership is a difficult path to navigate. But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves. In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think. Essential Learning Points: Why building authority will help your membership service flourish How to cater to a niche market How content creation can help you build your reputation Why writing a book is not dated – it would still hugely help your reputation Important Links and Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/ (Membership Geeks) https://www.membershipgeeks.com/niche/ (Why Membership Site Owners Need to Niche Down (And STAY Niched)) https://www.membershipgeeks.com/lisa-leander/ (Succeeding with a small niche with guest Lisa Leander) https://www.membershipgeeks.com/achieving-success-small-niche-shannon-rogers/ (Achieving success in a small niche with guest Shannon Rogers) https://www.lulu.com/ (Lulu.com) Key Quotes: “Building authority as an expert in your topic is a majorly important factor in marketing your membership.” “The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.” “Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (leave an honest review and rating for the show in Apple) Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (subscribe to the podcast in Apple) Podcasts to make sure that you never miss an episode.
Running a membership website can be one of the most rewarding experiences... You become recognized as an authority within your niche, build a loyal community, and a successful business in the process... But what people don't tend to talk about are the potential pitfalls that you need to avoid... And there are a few of them! As anyone running an online business - or any business in fact - will tell you... There are risks that will pop up at lots of different stages of your entrepreneurial journey... Knowing what these risks are... And, more importantly how to avoid them, can be really useful. With that in mind, this episode explores five of the biggest risks facing membership owners right now.
When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible. The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust. In this episode of The Membership Geeks podcast, your hosts, Mike Morrison and Callie Willows share some expert tips on finding the closest thing to ‘the perfect plugin’ and how to find reviews you can trust. Essential Learning Points: Why not all reviews can be trusted (they may be paid affiliates) What works for one membership service may not work for yours How people’s past experiences can affect their opinions and suggestions for plugins Why great functionality is the most important thing to look for
Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right? But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership Geeks, he shares some top tips and insights for others looking to start a membership. He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth. Essential Learning Points: How Scott found his ‘wow’ factor in a saturated market Why there’s a geographical cap on enrolment for IT Rockstars The ins and outs of juggling a 9-5 with a membership business IT Rockstar’s unique onboarding process Why it’s important for your idea to align with what your audience wants
Is your cancellation process as effective as it could be? As a membership site, it’s vital to get the balance right! You need to make the decision for your members to leave difficult…not the process. It’s very easy to feel hurt or worried when members depart in their droves but don’t take it personally. Members will end their subscription for so many different reasons… and they may well come back very soon. In this episode of the Membership Geeks podcast, hosts Mike Morrison and Callie Willows discuss some of the most common things membership site owners get wrong when faced with customer cancellations. Essential Learning Points: - Why you should remember to ‘think like a member’ – how would you want the process to go if you wanted to cancel a membership? - Why it’s important to make the decision to cancel difficult – not the process - Why you should avoid turning members who might rejoin away - Finding the right software to make the process seamless Key Quotes: “During the cancellation process, give it a final shot to try and convince them to stick around. But it shouldn't get in the way, it shouldn't be an obstacle.” “If that member experience was 100% positive up to that point, you can ruin it all by having a terrible approach to cancellations.” “If someone has paid for a month, you have to give them that month. If someone's paid for a year, you have to give them that year. This is why we say that you're getting into dodgy legal territory if you don't actually honor that.”
Does old automatically mean useless or outdated when it comes to membership content? Definitely not. In fact, there are so many things you can do to breathe new life into your archived content. Especially, when the core subject matter is still as relevant as the day it was first posted. This episode of the Membership Geeks podcast is all about six concrete ways you can reuse your old content and drum up some engagement in the process. We’re talking about everything from repurposing content to simply giving it a touch-up. By tuning in, you’ll get six handy tips to refresh and reuse your existing content to maximize its value. Essential Learning Points: Why watch alongs offer a great way to engage with your audience How repurposed content helps you meet your audience where they are How you can grow your audience by giving content away for free How to drum up new members through a cohort experience Why you should always have something available for your members to tackle next
Can you use science to boost your membership numbers? It’s not magic but getting to grips with the science behind how people make purchase decisions will help you transform your own content. Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, Hack the Buyer Brain, joins this episode to talk about the science behind why people choose to sign up (or not) for a membership. Tune in to hear what behavioral automation is, how the five stages of awareness work, what neuroscience tells us about buying decisions, and much more! Essential Learning Points: What behavioral automation is How the buyer journey typically works The problem with relying on marketing funnels What neuroscience tells us about the buying decision The five stages of awareness and how they can help you build better content The problem with using scarcity tactics How Kenda uses automation for her membership Important Links and Mentions: https://www.automationninja...
Fresh on the back of attending Social Media Marketing World 2022, we're sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy. In this episode: How social media marketing is once again becoming more focused on content creators NFT's, Metaverse and Web 3.0 - what does it all mean in terms of marketing your membership? Key changes to how what we post on social media is about to change significantly Specific tips and tactics for Tik Tok, Instagram and more