Our latest guest, Satnam Singh is the Chief Product Officer of tax and trade at Thomson Reuters. He is a strong believer in “data-driven strategy” for building products, and keeping the end in mind is a thread that runs through most of his success. Get some advice from him, including the actual processes he uses to ensure successful products and happy customers in this episode. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipmto a free trial today.