Today on the Colin and Samir Show, we’re talking about the British YouTuber KSI. He’s one of the most influential figures on the platform, with 39 million subscribers across his two main channels. He has found massive success both on and off YouTube. KSI has built successful careers in music, boxing and live performance. That success isn’t due to the size of his audience, or because of pure talent. It’s because KSI knows how to build true community by taking feedback from his audience. In this episode, we break down the creator mindset, and what it means to build community on YouTube.