Sweathead, A Strategy PodcastWhen Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO
36min2022 JUN 27
詳細信息
Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago. Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with. He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York. We discuss a lot of C-words: - Creativity in media planning, - Media buying as a commodity, - Being a CEO of PHD Media, - Being a CSO, - Culture, - Collaborating with advertising agencies, - Clients, and - Whether Nathan is a company man at heart :) You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/ ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022. ** Strategy classes: http://www.sweathead.com ️ Newsletter: http://eepurl.com/dscjW5 Instagram: http://www.instagram.com/sweathead Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
查看更多
One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother
28minA Cluster Of Moods plus Strategist Support (8 Listener Questions Answered)
34minCan Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo
39minWhen Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO
36minA Snack Futurist Shares Her Insight Into Foresight - Jo Lepore
37minThe Immigrant Experience Of The Advertising Industry in USA – Archana Mahadevan, VP, Strategy Director, DDB
39minBorn To Do Strategy, Forced To Do Account Management - Kimberley Upton, Chirag Khushalani, Alana Dwyer
39minManaging A Strategy Team When Your Team Has More Career Options Than Ever - Nikita Walia, Lee Maicon, Seth Gaffney
39min