It seems to be human nature that the more money you have in your wallet, the more likely you are to spend it. And it also turns out that what kind of money is in your wallet influences how much you spend as well. Listen as this episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ I bet you have had someone design a logo or brochure or website for you and then when they show you what they did, they ask, “What do you think”? It has happened to me several times and the problem is, I don’t know what to think. I don’t know what makes a well-designed brochure or website. I don’t know what other people will think when they see it or what motivates people to respond. If this has happened to you, you’ll want to hear my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK). Think about how many times a day you speak to other people. Conversation is the primary way we communicate. Yet, you likely haven’t learned much about thescience of conversation. The fact is that a conversation can beautiful and brilliant or it can be awkward and difficult. When you understand how it all work, you will be a better conversationalist. Joining me to explain the science of conversation is David Crystal. David is a writer and editor, and his latest book is called Let’s Talk: How English Conversation Works (https://amzn.to/32e4qLF). When your doctor takes your blood pressure – does he check both arms?He or she should check bothbecause the results are likely different. Listen as I explain why this is so important. https://www.sciencedaily.com/releases/2012/03/120320195749.htm PLEASE SUPPORT OUR SPONSORS! Indeed’ is doing something no other job site has done. Now with Indeed, businessesonlypay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHINGto start hiring now. Hometap is the smart new way to access your home’s equity and pay for life’s expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices