Maria Van Buskirk is Head of Strategy at Media by Mother. Mother is notorious for its creativity. So you'd expect Media by Mother to be notorious for its creativity in media. But how does it all work, especially in a city like New York that can make creativity feel so corporate and where big budgets and a fetish for efficiency can dull many creative spirits? In this episode, Maria shares with us how media thinking can help ideas before they happen and when to bring a comms planner in to play. You can find Maria here: https://www.linkedin.com/in/maria-van-buskirk-01317540/ ** The Sweathead Do-Together conference and our next multi-week accelerator will happen in October, 2022. ** Subscribe to our newsletter for updates: ️ Newsletter: http://eepurl.com/dscjW5 ** Strategy classes: http://www.sweathead.com Instagram: http://www.instagram.com/sweathead Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.