The Audacity to Podcast
31min2020 MAY 26
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How serious are you about improving and growing your podcast? In this miniseries, I'll explore the different labels used to describe podcasters. The labels “amateur” and “skilled” do indicate quality. So while it's okay to stay in one group and own it with pride, I do encourage you to seek to move into the “skilled” group. What are amateur podcasters? The late Steve Jobs once referred to podcasts as “amateur hour” in one of his last Apple keynotes. But don't let the term “amateur” be demeaning. Instead, consider it a way to describe where you might be now, but not where you're staying. 1. Amateur podcasters accept where they are They may not be content with where their podcasts are, but they often don't consider how they need to improve and grow themselves. 2. Amateur podcasters have vague or no goals If an amateur podcaster has goals, they're often rather vague, such as growing or monetizing. Vague goals look for vague successes. For example, if an amateur podcaster says ...

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