As Malcolm Gladwell – author of numerous New York Times bestselling books – points out, mastery and popularity are sometimes linked, but often they are not. If your goal is to become masterful at what you do, the formula is really quite simple: stay focused and do your time. This is the theory behind the 10,000 Hours Rule that Gladwell made famous. Worrying about whether you’re being recognized for your efforts, i.e. popularity, is a product of the ego, not to mention a distraction. . . . So ...