Show notes: Kara Peck, Senior Director, Strategy + Partnerships, B Lab US & Canada shares their journey to strategic clarity for their organization and for making a real difference in the world. Leveraging a time of organizational and societal change, they have developed a Theory of Change, creating alignment around a new focus for the B Corp-certifying nonprofit, to support the business sector in taking collective action towards addressing racial equity, climate justice and stakeholder capitalism. Resources: B Lab US/Canada Theory of Change: https://www.youtube.com/watch?v=og0iYy52ZjE B Lab: https://bcorporation.net/about-b-lab B Corp Impact Assessment: https://bcorporation.eu/certification?_ga=2.224228763.1436296932.1624646817-1194428511.1465581593 Kara Peck: https://www.linkedin.com/in/karapeck Sweet Livity: https://www.sweetlivity.com Revolution Foods: https://www.revolutionfoods.com . Thank you for listening to Impact Conversations with Lynn Fergusson & Sally Fazal . Find out more about our work at Social Impact Advisors: https://socialimpactadvisors.ca