Our guest today is Ty Allen, founder and CEO of Social Climb. Ty joins us today to talk about technology marketing that works, how to make Google your friend, and why medical practices don’t need to spend blindly on marketing. Sponsor: Social Climb — Are you still asking your patients, “How did you hear about us?” Your great reputation, fantastic website, and amazing advertising campaigns don’t matter if they don’t bring in new patients. If you’re not collecting data on your marketing efforts, you’re wasting your marketing spend. Visit Get.SocialClimb.com/MGMA to learn how SocialClimb’s platform helps you get more patients with data-backed marketing that tracks patients from first touch to a scheduled visit and beyond. And go to www.mgma.com/events to learn about the latest free webinars and other online learning MGMA provides to members and other healthcare professionals. We'd love to hear from you. Tell us what you think. Let us know if there's a topic you want us to cover or an expert you'd like us to interview. Email us at podcasts@mgma.com. The MGMA Insights podcasts are produced by Daniel Williams, Rob Ketcham and Decklan McGee.