The cliche is true. Failure is one of our greatest compasses. It is never as simple as a waste of time. Following on from UCLan design conference week 11's talk under the same title, I wanted to share the story of Quenched Music - why it never got going in the way Dirty Freud and I envisioned but proved a valuable gateway to projects, people, ideas, and skills we had no other way of accessing. Get your near misses over at @bentallon on social, and a big thank you to show supporters Illustration X and the AOI. https://bentallon.com https://bentallonwriter.com https://instagram.com/dirtyfreud