After becoming a mother in 2017, Sarah Paiji Yoo cut out all single-use plastics from her life for the sake of her family. In 2019, she took that practice a step further by creatingBlueland, a brand offering sustainable home goods and hygiene products. Blueland sellshand soaps,home cleaners,dish soapsandlaundry products, made with respective plant-based formulas. And all products come in a reusable bottle and are shipped in recyclable cardboard. Its newest product,body wash, released in May, further expands the brand into beauty. "Blueland tackles the bulkiest products people use in the personal care and beauty space," Yoo said on the latest episode of the Glossy Beauty Podcast. In February 2022, Prelude Growth Partners, a female-founded growth equity firm, led Blueland’s fundraising round of $20 million. Blueland has raised a total of$35 millionto date from investors including pop star Justin Timberlake; Nicolas Jammet, CEO of Sweetgreen; and Jennifer Fleiss, co-founder of Rent the Runway.