This week, armed with duty-free’s finest Yo Ho Ho’s and a bottle of rum, we’re in the Big Apple to rub shoulders with the pirates at TBWA\Chiat\Day New York and catch their Chief Creative Officer, Amy Ferguson, for a chinwag. Amy describes herself as a chronic exaggerator. Yet, her reputation as a creative renegade and rule rewriter needs none of that. She’s got the pencils, Lions, Clios and pieces of eight to prove it. So, listen up landlubbers as Amy chats to us on a treasure trove of topics including her favourite pirate, melting things, leaning into humour in recent Mountain Dew ads with Charlie Day, the trick to get punters to forgive the giant logo at the end of your ad, cracking TikTok, hacking the Super Bowl, why pitches are bananas, why agencies should hire more mums, and more. Follow Amy on Instagram Here’s an old blog we wrote on Allstate’s Mayhem ads This is the second Call to Action episode dedicated to Captain Rob Schwartz, George Tannenbaum got there first here ...