One of the most misunderstood terms in the business world is disruptive technology. Too many companies – and the marketers in charge of bringing these companies’ innovations to market – assume that “disruptive” connotes a highly-sophisticated, high-end product with cutting-edge technology that will appeal to early adopters.As Harvard’s Clayton Christensen points out, disruptive technologies were exactly those that did not appeal to entrenched market leaders because they tended to under-per...