Design Thinking
2min2020 JUL 14
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One of the great advantages of design thinking––its human-centeredness––seems painfully obvious upon reflection. Of course, anyone creating a product or service should begin with the experience of the end-user. But especially in high-stakes projects with multiple competing priorities, it’s easy to lose sight of this simple fact.Human-centered design is powerful not only because it’s more likely to please the humans interacting with it, but also because it reveals problems and opportunitie...