As much as we’d like to think otherwise, we humans are irrational by nature. Behavioral economist Dan Ariely has based his career on finding smart ways to work with predictable irrationality, making it easier for people to achieve their goals. In this lesson, he focuses on how to set both aspirational and incremental goals to keep your team motivated and on track.Create achievable targetsSet aspirational goals as guideposts, but avoid attaching rewards to long shots.People are demotivated by unattainable goals.Reward your talent for making progress toward incremental goals.Provide structureIf you intend to make a goal a reality, schedule the incremental steps toward achieving that goal in your team’s calendar.By formally committing your team’s time, you help your direct reports habitualize behaviors that support the team’s goal.The idea is to help your team internalize the decision rules that will get you closer to achieving your shared goal.