As the eastern and western hemispheres become more deeply economically interconnected, cultural misunderstandings sometimes arise in the context of doing business. Fundamentally, these come down to a core difference between the western and the eastern concept of self and what it means to be a good person. The solution isn’t to ignore these differences or hope that the cultural “other” will come to see things the way you do. The solution is to understand the nature of these differences, recognize them as fundamental, and communicate and regulate with them in mind.Are you WEIRD?Western/Global Northern View of the Individual: independent of others, unique, separate from one’s groups, in control of one’s fate, free to express one’s own point of view, equal to othersWestern Educated Industrialized Rich Democratic: The WEIRDs make up the most influential group of people in the world, but they make up less than 15 percent of the world’s population.Eastern/Global Southern View of the...