One of the most powerful lessons cognitive psychology has taught us in recent decades is that we’re far less in control of our minds than we generally like to believe. Our thoughts, feelings, and actions are subject to all kinds of unconscious influences and biases, including immediate visual cues as seemingly innocuous as the color of the walls.Pre-suasion: The process of arranging for recipients to be receptive to your message before they encounter itPre-Suade yourselfStudies show that exposu...