Optimize the User Experience: A Case Study in A/B Testing, with Netflix, with Todd Yellin, VP of Product Innovation, NetflixNetflix started out as a more convenient alternative to brick-and-mortar video stores like Blockbuster. At this point, most of those stores no longer exist and Netflix is competing against Amazon, Hulu, and more for control of the streaming video space.What sets Netflix apart is its unique approach to user experience. Beyond just acquiring great content company has focused most of its efforts on connecting individual viewers with precisely the content they’ll enjoy, at a level of specificity heretofore unseen in the industry. Todd Yellin, VP of Product Innovation, explains the core principles by which Netflix continually refines its user experience.Big data is an enormous amount of trivial information that is only valuable when mined properly.Use big data wisely to create a more organic, personal user experience.Actual Behavior Trumps Qualitative ResearchQuali...