Seth Godin(@thisissethsblog,seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. Hisblog(which you can find by typing “Seth” into Google) is one of the most popular in the world. Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas. His books includeLinchpin,Tribes,The Dip, andPurple Cow, among others, and Seth’s newest book isThis Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more atseths.blog/tim (tim =This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos. Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more ataltmba.com. In this episode, we explore many topics, inc...