Persuasive Storytelling2. The Tools of Great Communicators
6min2020 AUG 25
詳細信息
In some fundamental ways, humans haven’t changed all that much since the days when we were sitting around communal fires, telling tales. Although we don’t always recognize them as such, stories, symbols, and rituals still have tremendous, primal power to move us and shape our lives. This is no less true in the workplace than it is in our personal lives.SymbolsFirst, study your organization’s culture. Identify symbols that are infused with emotion. Then work to amplify or dismantle them, as ne...